Available now to chat with you

Before you react,
talk to EITA.

A virtual mentor who listens in the moment, helps you understand what keeps repeating
and stays with you all year, in the app you already use every day.

No judgment At your pace Fully confidential
Available on App WhatsApp Telegram Web
EITA
EITA Online now Ready to help you Emotional support 100% confidential Infinite memory Your safe space Available 24/7 Judgement-free
+60K
people living daily life with more clarity
+4.1M
support messages exchanged
+8years
of method and technology development
Days like this

When it all feels
like too much inside.

Some days your mind races, your body feels heavy and decisions grow bigger than they should. EITA was born to help you pause, name what you're feeling and take the next step more calmly.

01
When everything speeds up

Your body asks for a pause before the next decision.

She helps you breathe, name what you're feeling and find one small action for right now.

02
When the mind scrambles

Too many ideas, too little direction.

Talking to EITA, you organize your thoughts, prioritize what matters and get your clarity back.

03
When it feels too heavy

You don't have to sort it all out alone.

No rush and no judgment, she holds space for what you bring and helps turn weight into a next step.

EITA your mentor · online
Start now

Venting brings relief.
Understanding brings change.

Talking it out helps in the moment, but what keeps repeating comes back the following week. That is why EITA doesn't stop at the conversation:

  • Right now, she listens. On WhatsApp, Telegram, the app or the web, anytime, remembering everything you've talked about.
  • Over the next weeks, she trains you. A 21-day method to notice what you feel before you react, with reminders and check-ins she sends on her own.
Subscribe now
Anaclaudia
Anaclaudia Zani
Neuroscientist, creator of the EITA method
in practice

See how EITA talks.

General-purpose AIs know a little about everything. EITA was built by psychologists and neuroscientists to help with what you feel and live through. See the difference in practice.

Demo 01

Holds space in a crisis, and makes you think.

When anxiety hits out of nowhere, EITA doesn't drop canned phrases. She investigates what's happening in your body and head before pointing to any way forward.

Reply in seconds No judgment Clinical methodology
Why it matters

Most chatbots accept what you say and move on. EITA makes you stop, reflect and name what's going on. That's the foundation of Anaclaudia Zani's methodology.

I want to count on EITA
EITA
EITA online
How to start

3 steps. On the channel
that fits you best.

You chat with EITA exactly like you chat with anyone. In the app, on WhatsApp, on Telegram or in your browser. Available anytime, no judgment.

01

Choose your plan

Monthly, quarterly or annual. All features in every plan. Cancel anytime.

02

Pick your channel

Download the app, save the contact on WhatsApp or Telegram, or open it in your browser. Wherever you are, EITA arrives in 60 seconds.

03

Start the conversation

Tell her how you feel, ask for reminders, set routines. The next day, the 21-day method starts in your inbox.

Anaclaudia Zani
The science behind EITA

The neuroscientist who trains every reply.

Anaclaudia Zani is a neuroscientist with over 20 years helping executives, entrepreneurs and families unlock their true potential.

Throughout her career, she noticed most people only sought help when already at their limit. That's where the idea of an accessible mentor, available any time, trained with her clinical methodology, was born.

"EITA doesn't replace therapy. It's the practical first step, available to everyone, every day."
Anaclaudia ZaniNeuroscientist, creator of the EITA method
Hundreds of menteesEntrepreneurs · executives · families
When the silence weighs

EITA is there
when no one else is.

Your best friend never off duty, quick to reply and unbothered if you tell the same story again. She listens with patience and helps you reframe everything within your context.

Never off duty Never rushes you Never judges Remembers you Total privacy Ready to listen
For those who live alone, for those who lost someone, for those who just need company at the end of the day. EITA stays, even when everyone else is already asleep.
They approve🇧🇷Content in Portuguese

Once people talk to EITA
they don't stop.

EITA in the press🇧🇷Content in Portuguese

Born in Brazil.
Now for the world.

EITA started in Brazil, where the national press covered its mission of making emotional support accessible to everyone. It worked so well that it is now expanding worldwide.

EITA on UOL
Featured · UOL Tilt

Após sofrimento mental na família, psicóloga cria IA de apoio emocional

A história de Anaclaudia Zani, que estudou psicologia e neurociência para entender o sofrimento mental que atravessava gerações da sua família, e de como esse caminho virou a EITA. A reportagem também testou a ferramenta.

Read full article
EITA on Exame
Cover · Exame

A psicóloga que criou uma IA para levar suporte emocional ao WhatsApp

Sem substituir terapia, a ferramenta já trocou 500 mil mensagens com usuários em busca de alento.

Read full article

R$ 468 bilhões por ano: o custo invisível da saúde mental

Com IA, RHs já podem resolver o custo anual com saúde mental, e a EITA aparece como protagonista do movimento.

Read article

EITA capta R$ 1 milhão e lança IA de compliance emocional alinhada à NR-01

Mais de 10 K usuários via WhatsApp. Empresa prepara versão corporativa para mapear riscos psicossociais.

Read article

Por que o cérebro tenta sabotar metas, e como mudar isso em 2026

Anaclaudia Zani explica os mecanismos neurais por trás da autossabotagem e o caminho prático para reprogramá-los.

Read article

Estratégias para superar a autossabotagem e alcançar metas em 2026

Anaclaudia Zani entrega o passo-a-passo para reprogramar o cérebro e quebrar padrões que sabotam objetivos.

Read article

Ficar parado piora crise de ansiedade, o cérebro precisa de ação imediata

Anaclaudia Zani explica por que o "respira fundo e espera passar" não funciona, e o que fazer no lugar.

Read article

Teste de Rorschach: a avaliação psicológica que utiliza manchas de tinta

Anaclaudia Zani comenta a permanência e os usos contemporâneos do teste projetivo mais icônico da psicologia.

Read article

Fim de ano dispara insônia, estresse e sinais de burnout

Como o cérebro reage ao acúmulo da reta final, e o que fazer pra chegar em janeiro inteiro.

Read article

O que as manchas de tinta ainda dizem sobre a mente

Cobertura do Correio Braziliense traz a fala da neurocientista Anaclaudia Zani sobre avaliação projetiva.

Read article

Anaclaudia Zani no podcast O Papo é Pop

Episódio completo com a founder da EITA: bastidores, ciência e o que vem por aí. 2M+ inscritos no canal.

Watch episode
How long do you want EITA by your side?

Plans for every
budget.

All features in every plan. The longer the term, the bigger the discount.

Quarterly
EITA with you for 90 days
US$14.90/mo
US$59.70US$44.70 every 3 months
↓ Save 25%
  • ✓Everything in monthly
  • ✓Substantial savings
  • ✓Time to finish the 21-day method with room to spare
Get quarterly
Monthly
EITA with you for 30 days
US$19.90/mo
Billed monthly
  • ✓Unlimited 24/7 use
  • ✓21-day method by e-mail
  • ✓Cancel anytime
Get monthly

Included in every plan

✓Unlimited 24/7 use
✓100% confidential
✓WhatsApp · Telegram · Web
✓Infinite memory
✓21-day method
✓Reminders and check-ins
✓Audio in Anaclaudia's voice
✓Links, images, documents
✓LGPD compliant
✓Cancel anytime
✓Human support

Recurring subscription. Auto-renews at the end of each period until you cancel. Prices in US dollars.

Frequently asked questions

Before subscribing,
let's clear up any doubts.

If you still have questions, just reach out.

Still have questions?

Pick how you prefer to talk to us:

Email · human support EITA team Reply within 24h from a real person on our team.
What is EITA?

EITA is a virtual mentor that uses AI trained on neuroscientist Anaclaudia Zani's methodology to help you navigate emotional challenges, organize your life and make better decisions.

Where can I use EITA?

On WhatsApp, Telegram, in your browser or in the EITA app. You pick the channel you prefer. They're all synced, so EITA remembers everything no matter where you talk to her.

What happens after I subscribe?

You pick your channel and can talk to EITA right away, by text or audio, whenever you need. The next day the 21-day method begins: one short e-mail a day with an exercise to do with her. The method is in Portuguese.

Is my privacy guaranteed?

Yes. Full confidentiality. LGPD compliant. Your conversations are protected and never shared with third parties.

Can I cancel anytime?

Yes, no catch. Simple, transparent cancellation policy: cancel right from your dashboard or by talking to support.

Does EITA replace therapy?

No. EITA is emotional support and self-awareness training for everyday life, and it doesn't replace professional psychological care. If you're in therapy, she helps you notice and organize what happens between sessions. In a crisis, contact your local emergency number right away. In the US, call or text 988; in the UK and Ireland, call Samaritans on 116 123; in Brazil, call CVV on 188 (free, 24h).

How does payment work?

You pay by credit card. We accept all major credit card brands.

Knowledge hub

Articles to reflect,
learn and rethink.

Mind.
Emotional Health

The planning fallacy: why everything takes longer than you swore it would

Monday, 9:12 a.m., the whole week fits on your calendar. Friday, 7:30 p.m., all that's left is the guilt of “not keeping up.” A 1994 study found that even worst-case estimates come up short, because the past never makes it into the math. Four steps to a calendar that fits the week […]

Read full post
Anaclaudia Zani
Anaclaudia ZaniNeuroscientist · 10 min read
Mind.
Emotional Health

Restraint bias: why being sure you can resist is what makes you give in

Tuesday, 1:40 p.m., on a full stomach, you buy the big box of chocolates “for guests.” Thursday, 10:47 p.m., only the gold foil is left. A 2009 study found that the people most confident in their self-control seek out more temptation and give in more. Four steps to swap force for distance […]

Read post
Mind.
Emotional Health

The end of history illusion: why you think you're already the person you'll be for life

Saturday, 4:20 p.m.: you laugh at everything you were sure of ten years ago. Half an hour later, you turn down an invitation because you “know who you are.” A study of 19,000+ people found we all think we've changed a lot and will change little. Four steps to keep your story open.

Read post
Mind.
Emotional Health

The beautiful mess effect: why admitting a mistake feels like weakness in you and courage in others

Monday, 10:17 a.m.: you find your own mistake in the spreadsheet and start rehearsing how to fix it without saying it was you. When a coworker does the same, you call it courage. Seven Mannheim studies named this double standard, and it comes down to distance. Four steps to change the lens.

Read post
Start today

Breathe first,
talk to EITA.

The mentor who's with you when your heart tightens, your stomach turns and your mind ties in a knot.

I want EITA by my side
EITA's Secretary Hi 👋 Got any questions about EITA?
EITA's Secretary
EITA's Secretary
Online now
Hi! 👋 I'm EITA's assistant. I can answer questions about the plans and how it works. How can I help?